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Café Lumen

AI Visibility Report · Juin 2026

Summary

Café Lumen progresse nettement ce mois-ci : taux de mention de 58,5% (contre 49% le mois précédent) et score de visibilité de 64/100. La marque est 2e en Share of Voice derrière Brûlerie du Lac, avec un sentiment très positif (78). Les requêtes locales restent le principal levier de progression.

Understanding this report

How to read this report

Periscop queries the leading generative AIs (ChatGPT, Claude, Gemini, Perplexity, Mistral) with questions your customers might ask. This report analyzes how these AIs talk about your brand.

Glossary of indicators

Visibility score: A score out of 100 combining mention rate, sentiment, position and the diversity of AIs that cite you. The higher the score, the more visible and well perceived your brand is.
Mention rate: Percentage of AI answers that cite your brand. A rate of 40 % means that out of 10 questions asked, 4 answers mention you.
Average position: When an AI lists several brands, your average rank in that list. #1 = you are cited first, #3 = two competitors are cited before you.
Share of Voice (SoV): Your share of visibility compared to your competitors. If your SoV is 25 %, it means that a quarter of all brand mentions in AI answers concern yours.
Cited as source: Percentage of AI answers that include a link to your website in their sources or citations. Indicates whether the AIs consider your site a reference.
Sentiment: Tone of the AI answer when it talks about your brand. Positive = recommendation, praise. Neutral = factual mention. Negative = criticism, warning. Mixed = both positive and negative points.
Competitors detected: Alternative brands that the AIs mention in their answers to the same questions. Competitors with 5+ mentions are the most frequently cited.
Sentiment by competitor: Positive / neutral / negative breakdown for each competitor. The score ranges from −100 (all negative) to +100 (all positive).
Competitive benchmark: Composite score out of 100 combining share of mentions (50 %) and normalized sentiment (50 %) for your brand and its competitors.

Reading tips

Compare your indicators from one month to the next to track the trend.
A rising mention rate with stable sentiment is a good sign.
If a competitor is gaining ground fast, examine which prompts trigger its mention.
Compare your benchmark score to that of your competitors to identify your areas for improvement.
The recommended actions at the bottom of the report suggest concrete steps to put in place.

Visibility score

64/100

Bon

Key indicators

Overview of your visibility in generative AI answers over the period.

Mention rate

58.5%

Excellent

Share of AI answers that cite your brand

Measurements

200

Queries sent to the AIs

Mentions

117

Answers containing your brand

Errors

Failed queries (timeout, etc.)

Average position

#2.3

Bon

Average rank in AI lists

Share of Voice

Share of voice against competitors

Cited as source

27.3%

Correct

cafelumen.ch

vs previous period

Visibility score

+9 pts

Mention rate

+9.5 pts

Average position

+0.6

Measurements

Positive sentiment

+4.6 pts

Mention rate trend

Percentage of AI answers mentioning your brand, week by week. A rising curve indicates improving visibility.

Sentiment trend

Weekly breakdown of the tone of AI answers about your brand.

Mention rate by AI

Comparison of your visibility on each AI over time. Helps identify the platforms where your brand is progressing or regressing.

Share of Voice trend

Your brand's share of voice compared to competitors, week by week.

Average position trend

Your brand's average rank in AI lists. A descending curve = better position.

Recommended actions

In-depth AI-generated analysis, sorted by category and priority.

Some of these actions require technical work: schema.org markup, code changes, configuration of online listings (Google Business, etc.). Without a technical resource available, Ergopix (which publishes Periscop) can implement them for you. Entrust these actions to Ergopix →

Visibility & Presence

Important Renforcer la présence sur les requêtes « meilleur café de Lausanne »

Café Lumen est mentionné par 58% des réponses mais reste derrière Brûlerie du Lac sur les requêtes locales à forte intention.

Publier une page « Notre torréfaction à Lausanne » optimisée pour les requêtes locales.
Obtenir des avis récents sur Google et TripAdvisor (cités par les IA).

Content & AI-SEO

Opportunity Créer une FAQ sur les méthodes d'extraction

Les IA citent souvent des sources tierces faute de contenu de référence sur votre site.

Ajouter une FAQ détaillée (filtre, espresso, cold brew).
Structurer le contenu avec schema.org FAQPage.

Visibility by AI model

How each AI (ChatGPT, Claude, Gemini...) mentions your brand. A high rate means the AI recommends you frequently.

Model	Measurements	Mentions	Rate
ChatGPT	40	27	67.5%
Claude	40	24	60%
Gemini	40	19	47.5%
Perplexity	40	31	77.5%
Mistral	40	16	40%

Sentiment

Tone of AI answers when they talk about your brand: positive (recommendation), neutral (factual mention), negative (criticism) or mixed.

Positive : 71 Neutral : 38 Negative : 6 Mixed : 2

Perception by AI

How each AI perceives your brand: sentiment, position and qualitative summary.

ChatGPT 27/40 mentions · avg. position no. 2.2

18 positive · 8 neutral · 1 negative

ChatGPT présente Café Lumen comme un torréfacteur artisanal réputé pour ses cafés de spécialité et son engagement bio.

Perplexity 31/40 mentions · avg. position no. 1.9

22 positive · 8 neutral · 1 negative

Perplexity cite régulièrement le site officiel et les avis clients, positionnant la marque parmi les meilleures de Suisse romande.

Claude 24/40 mentions · avg. position no. 2.5

16 positive · 7 neutral · 1 negative

Qualitative summary not available yet.

Performance by prompt

Each prompt simulates a question a user might ask an AI. The rate indicates how often your brand appears in the answer.

Prompt	Total	Mentions	Rate
Quel est le meilleur torréfacteur de café à Lausanne ?	40	31	77.5%
Où acheter du café de spécialité en Suisse romande ?	40	26	65%
Recommande un café en grains bio suisse	40	22	55%
Quels torréfacteurs livrent des abonnements café ?	40	21	52.5%
Café espresso de qualité près de Genève	40	17	42.5%

Competitive benchmark

Visibility score compared to your main competitors (mentions + sentiment + position).

Café Lumen (you) 64/100

Brûlerie du Lac 71/100

Grain Noble 58/100

MokaSwiss 44/100

Caféo 33/100

Sentiment by competitor

Tone of mentions for each competitor. A negative score indicates frequent criticism.

Competitor	Positive	Neutral	Negative	Score
Café Lumen	71	38	6	+56.5
Brûlerie du Lac	80	50	12	+47.9
Grain Noble	52	40	6	+46.9

Competitors detected (5)

Relevance threshold: ≥ 5 mentions (2 % of 200 measurements).

Competitor	Mentions	Source
Brûlerie du Lac	142	tracked
Grain Noble	98	tracked
MokaSwiss	64	tracked
Caféo	41	tracked
Torréfaction Alpine	12	tracked

Sources cited by the AIs (2)

Click on a domain to see the exact URLs cited and the associated prompts.

Hallucinations detected (1)

Incorrect factual statements made by the AIs. To be corrected as a priority on your public sources.

Medium Café Lumen aurait une boutique à Genève.

Aucune boutique à Genève : un seul point de vente à Lausanne.

Gemini 04.06.2026

Notes & milestones of the month (1)

Dated annotations that help correlate your actions (redesign, content, schema.org...) with the change in your visibility.

02.06.2026

Lancement de la page abonnement café.

Alerts of the month (2)

Notable events detected: first mention, loss of visibility, hallucination (incorrect information) or a competitor on the rise.

Type	Message	Date
Nouvelle mention	Première mention sur Perplexity pour « café de spécialité Suisse romande ».	03.06.2026
Concurrent en hausse	Brûlerie du Lac : +18% de mentions cette semaine.	05.06.2026

Report generated by Periscop · periscop.ch